In March 2016, Brand Focus and The Ark together were named to the 2016 REBRAND100® Global Awards winners list. The Ark is a nonprofit volunteer-supported organization dedicated to benefiting animal welfare charities. Located in La Jolla, CA, The Ark offers an eclectic abundance of jewelry, furniture, lighting, fine art, Asian artifacts, decorative accessories, crystal, china, and sterling. It is annually voted among the best consignment shops in area newspapers’ Readers Choice awards. In December 2015, The Ark surpassed $2 million in donations to deserving charities since 2003.
Our work is ongoing, but began with developing our understanding of The Ark’s storied history, its important mission to help save animals, and its longer term goals. After thoughtful debate, the decision to change the go-to-market brand to The Ark was made official. A new logo and tagline, Shop. Share. Save animals., soon followed along with stationery and business forms, brochures, signage and more. Our dramatic print advertising campaign that ran in Ranch & Coast Magazine was instrumental in raising awareness among the publication’s affluent, animal friendly readers.