Our continued development of robust and broad-ranging brand marketing materials continues to help drive the Alere story in the medical diagnostics segment. One late-2014 project involved creation of twelve iPad friendly executive overviews to support presentation of Alere’s global business realignment to C-suite decision makers. And the new year broke with the introduction of a new ON TRACC Performance Management Practice logo and a comprehensive library of design treatments and communications for Alere’s Human Resources team.

The sizable challenge of delivering over 750 brochures, data sheets, user guides, white papers, press releases, and newsletters, for effective presentation on iPads worldwide was a valuable experience that also produced three benefits for Brand Focus: 1) Growing expertise about today’s market-leading medical diagnostic products, devices, tools and procedures; 2) training on Alere’s global project management systems; and 3) collaboration with Alere’s in-house creative and marketing teams on the implementation of fast-changing brand design standards.