A client we’ve worked with for the better part of two decades, the PHILLIPS SCREW COMPANY got a new website in 2011. After weeks of strategic planning with Phillips leadership, agreement was reached to make it easy for visitors to enter the site based on their specific industry niche. Once inside, there are plenty of robust tools to help engineers and manufacturers identify the drive system that’s best for their unique application. We collaborated closely with Phillips’ engineers every step of the way and, in fact, relied on their expertise to create artwork and animated videos of each Phillips drive system on the website. According to president and CEO, Ken Hurley, shortly after launch, “Our new website is getting rave reviews from licensees and the engineering community in general”.

As the site neared completion, our attention shifted to development of a product literature system in four languages, trade show booth and graphics, and advertising aimed at driving traffic to the new website. In addition to designer Tom Davis, copy credits go to Gene Gilmore for a big job well done; to David Deziel for spearheading brand strategy and keeping everyone on schedule; and to BlackFin Media for adeptly handling development chores. Great job, gang! Now it’s time for Phillips to turn the screws on the competition.