You wouldn’t build a house without a blueprint. Or drive across the country without road maps. Of course not. Yet a surprising number of companies large and small are quick to hire web development or design firms without first giving thought to creating a well-conceived strategic plan of attack. Brand Focus can help.
How? By helping companies identify brand differentiators and key messaging strategies. By tapping into the minds of customers, employees and other stakeholders to define brand personality. By working to align marketing activities to better support sales goals. And by applying this collective intelligence to transform new, tired or repositioned brands into winners.
Speaking of winners, the ReBrand100 Global Awards—”the first and most respected recognition for repositioned brands”—recognize the value of our approach. Six Brand Focus clients have been honored for strategic and creative excellence in branding internationally: